A
magazine is a publication, usually periodical publications that are printed or
published electronically (online magazines). There are many different types of
magazines that appeal to different target audiences; music, fashion, cars,
teen, children, girl, boys, etc. There is usually more than one magazine
targeting the same audience. This is to give the audience choice for their
specific needs/interests. Every person has their own personal opinion and
likes/dislikes, so everyone has a wide choice of magazines to match their
interests. Stereotypical girls like fashion magazines like Glamour, Company,
Look, Vogue, etc. But some, for example like music magazines. Younger girls
generally have a much wider choice for magazines than anybody because they have
magazines such as; Teen Vogue, Mizz, Bliss, Shout, Sugar and Seventeen.
All
magazines look out for ways they can have a unique selling point to stand out
from other magazines. Whether it`s having a QR code to download a song, link
you to a website, etc, or just something more simple like having more than one
target audience to get more sales.
Every
magazine has a house style in which throughout the magazine they have the same
font and colour scheme. It also makes sure spelling, capital letters,
punctuation and italics are all the same and correct. It is not to make the
magazine seem as if it is all written by the same person. The whole point of
house style is for consistency, it is not noticed by the audience but it is
noticeable for the writers.
Ever
issue of a magazine has a specific colour scheme. This colour scheme is then
spread throughout the magazine. This is called synergy. It ties the magazine
together and makes it more appealing because it doesn't have every colour of
the rainbow on it, which can sometimes put people off it. Having minimal
colours throughout the magazine makes it classier and look more professional.
Some magazines keep the masthead the same colour for every issue to keep it
recognisable. But most magazines change the colour of the masthead to match the
colour scheme, so it isn`t always the same, there is change and a `new` quality
to it.
